Search engine optimization is the practice of making web pages more visible to search engines and, therefore, more likely to be found by people searching the Internet. It’s important to consider both on-page and off-page SEO in this process. Today we take a look at the first element, which refers to changes you make directly to your website, such as optimizing your HTML tags and alt text and adding descriptions of your content in meta tags and page headers. Let’s build a solid foundation for your website together.
Why is optimization so important these days?
This tactic is important because it helps your website rank higher in search engine results pages, which means more people will see and click on your site. Additionally, SEO optimization can help improve your website’s click-through rate (CTR) and organic search traffic, both of which can lead to more conversions. In the case of e-commerce sites, this is accompanied by growing sales and profits.
Basic steps – about what you can not forget?
Meta Tags: Tag Title and Meta Description
One of the most important aspects of on-page elements are your page title and meta description. These elements are what show up in the search engine results pages, so it’s important to make them count. Keep the length of your title at around 60 characters and meta description between 150-160 characters. Use keywords (but not too much) and just be you, it means: interesting, original, and eye-catching.
SEO is the kingdom of keywords and content. Keywords and key phrases are words typed by network users into the search engine. And here the most important thing: the better the match to the keywords, the higher the ranking position. The selection of keywords depends on the main topic or theme of your site. There is no universal rule in this matter; it all depends on what you want to achieve with your website.
Your headlines and subheadlines are essential. They not only help search engines understand what your page is about, but they also help grab the attention of readers. When creating headlines, keep them simple and clear. If you want to add more weight to your headline then consider using an exclamation point or two! Start with a catchy, concise headline to draw in people’s interest and make it easy for them to know what the post is about before clicking through. Try keeping headlines between 10-20 words long and if you can use some keywords.
The URL structure
Creating friendly URLs is one of the best ways to optimize your on-page strategy and improve your visibility. It has to be easy to remember, so people can find it when they search for a particular topic or keyword. Making your URL more readable is also important if you want your website visitors to stay on your site instead of bouncing back out. Avoid capital letters, numbers, diacritics, special characters, spaces.
Content and its structure
One of the most important aspects of on-page SEO is creating quality content. After all, if your content isn’t valuable or interesting, why would anyone want to read it? However, simply writing great content isn’t enough. You also need to make sure your content is optimized for search engines. Keep it natural, conversational, and the most important – interesting to your audience. If you focus on the most up-to-date information, keep the language concise, remember the date and the author’s bio. However, if you choose longer forms, try to use evergreen content techniques, i.e. content that does not lose importance over time.
Long story short: Use keyword-rich titles and descriptions. Include relevant keywords throughout your content. Structure your content using headlines and subheadings. Optimize your images by including alt text. Create links to other relevant pages on your website.
This means linking to other pages on your website from within your content, which helps search engines understand the structure of your website and can give a boost to the ranking of the linked-to pages. Plus, it can help visitors navigate your website more easily. Then you do not have gray areas on your website.
When it comes to positioning, one of the most important factors is external linking. It is all about linking to other websites that are relevant to your niche. By doing this, you are not only increasing the visibility of your own website, but you are also increasing the chances that people will link back to you. The more high-quality links that point back to your site, the higher it will rank in search engine results pages. You can do this by using social media, blogs, forums, website directories, etc.
Everyday job: monitor and analyze
If you want to optimize your website, you need to start by monitoring and analyzing its traffic. Google Search Console and Google Analytics are two great tools that can help you do this. Search Console will show you how your site is performing in search results, while Analytics will give you insights into your overall website traffic. It is an attitude that will allow you to know what is happening on a regular basis. However, if you care about in-depth insight, data spectrum and tools, the best idea is to work with an SEO services Meath.
SEO is an important part of any digital marketing strategy and can help you ensure that your website is visible to your target audience. By optimizing your page, you can improve your visibility and attract more visitors. Today, setting up a website takes a few moments and anyone can do it. For this reason, there are over 2 billion websites on Google. But this is where the catch comes in, how do you stand out from among them? And the floppy answer is optimization and positioning.